Public information campaign

During the whole project duration information will be made available to the public. However, at the start of the project a public information campaign will commence, providing information on the overall programme objectives. The campaign will be directed at the stakeholders.

Creating public awareness and support to the reform programme are key factors for success. At the start of the inception period activities were launched and background material produced with the aim of introducing the project in general terms. In the implementation phase information material will become more specific and tailor made, and will also be produced in electronic format (CD-ROM) as well as on the internet (web site).

In a discussion/ brainstorming workshop lasting two-days held at an early stage of the project, ideas for a strategy were developed, leading to a strategy paper for communication activities. The plan identified a number of target groups and included alternative strategies for promoting the project to these specific groups.

For the promotion of the project two different audiences can be identified, first the primary audience including students, teachers, school administrators, education specialists, employers, etc. These groups are supposed to benefit from the project directly. The secondary audiences may comprise groups interested in the project activities indirectly. These groups include relevant public institutions, local authorities, political parties, employment agencies, the general public, etc.

Complementary to the media oriented work, a project newsletter will be published to disseminate information bout activities, procedures, accomplishments, and announcements on project events. The newsletter will be produced on a quarterly basis and distributed to major stakeholders at different levels including public, non-governmental, and private organisations.

Part of the newsletter will also include abstracts of important reports, while relevant full reports could be put on the website. For scientific studies and for encouraging publications on the VET system and the project, information will be made available to researchers, therefore the creation of a digital information database will be created.

As foreseen in the ToR, a National VET Information Centre will be established in Ankara , with the aim of providing information to those requesting it. The Centre will have a project library covering professional literature on VET in Turkish and English.

The regional offices will be assisted in developing their own communication plans and dissemination schemes for information.